As part of a competition brief for Bulletproof, we were asked to create a brand identity system around the brand name and service provided.The name provided to me was Buzz, a vegan fast food restaurant.

The existing vegan food market portrays a very clean and boring image of vegan food. It is depicted as something that can only include healthy food and green salads and not something that one would typically “crave” as fast food.

Buzz is a vegan fast food restaurant for modern and free-spirited consumers, who crave the taste of fast food but also believe in making a conscious choice. It is the place to be for all those who wish to experience a food-high.

The menu of the brand is also designed in a way that depicts the same progression like that of a psychedelic experience. The symbols, typeface as well as the wavy edges of the menu have been inspired by the “buzz”.